This paper analyses news coverage of pay day loans to be able to know the way a ethical instance for state intervention and legislation had been built through kinds of mythological storytelling. By analysing the archetypal characteristics of news discourse, we are able to observe how ideas that are particular legitimised through the ideological mechanisms of ethical tales. Stories drew on mythology associated with “other world, ” the flooding, plus the tragedy. Archetypal functions were built for the debtor as victim together with cash advance company as villain or trickster, with all the latter drawing on spiritual and literary numbers as archetypes. This paper indicates how, whatever the ideological placement of specific magazines, a ethical plot ended up being crafted which framed the industry as an issue that finally served https://paydayloanslouisiana.net to justify state legislation associated with the industry.
No prospective conflict of great interest ended up being reported by the writers.
Records on contributors
Kate Budd finished her PhD at Newcastle University, learning the discourses of this pay day loan industry within the press that is british. She actually is now located in Oxford and works in publishing.
Darren Kelsey is Head of Media, community, Heritage within the School of Arts and Cultures at Newcastle University. He researches mythology and ideology in modern news, tradition and politics. Their current monograph, Media and Affective Mythologies, synergises ways to critical discourse studies aided by the work of Carl Jung, Joseph Campbell as well as other mythologists. Their psycho-discursive approach explores the depths of this individual psyche to analyse the affective characteristics of storytelling.
Frank Mueller MA (Konstanz) MSc DPhil (Oxon) holds A chair in Strategy & organization in the Newcastle University Business class. Their general research focus is on understanding organisational modification as being a discursive, political and strategic task. Over the past several years, their focus is particularly on analysing discourse and language in general management and inquiry that is public. Overall, he has got posted over 45 refereed articles that are journal 10 guide chapters.
Andrea Whittle is Professor of Management at Newcastle University company class. Her scientific studies are driven by a desire for comprehending the part of language in operation and administration settings and it is informed by theories and methodologies through the areas of discourse analysis, narrative, discursive therapy, ethnography, ethnomethodology and discussion analysis.
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